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Wool Achieved Proper: Fjällräven Lets Nature Lead the Method

Reasonably than attempting to construct a brand new cloth from the bottom up, Fjällräven has discovered new methods to make wool a fair higher cloth for the particular person carrying it and for the earth, too. All of it begins with the uncooked materials. Right this moment, the corporate makes use of three forms of wool: traceable, recycled, and recovered.


The Vidda Professional Wool Padded Jacket makes use of revolutionary wool padding as insulation.
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Traceable Wool: Sustainability on the Supply

Calling wool “traceable” doesn’t simply imply that Fjällräven is aware of the place it comes from (though that’s a part of it). Reasonably, it signifies that this wool has been raised in a method that promotes most environmental, social, and financial sustainability. To supply it, the corporate companions with The New Zealand Merino Firm—primarily a wool brokerage that gathers wool from a community of farms.

The entire wool is hand-selected for high quality and receives the ZQ certification, which suggests it comes from farms that adhere to rigorous requirements for animal welfare and environmental stewardship. Along with offering truthful wages and dealing situations for workers, these farms comply with a regenerative method that sees sheep as a part of the broader panorama. The entire sheep have shelter and room to roam, and the farms make use of regenerative practices to protect the well being of native ecosystems.

“Holistic administration not solely minimizes the adverse points of sheep farming through the use of fewer chemical fertilizers and pesticides, however it additionally improves grass and soil high quality,” Christiane Dolva, Fjällräven’s international sustainability director, tells Males’s Journal. “If carried out accurately, wholesome soil and grass imply carbon is captured, somewhat than remaining within the ambiance.”

Elevating sheep in concord with the encircling surroundings is healthier for the earth, more healthy for the sheep, and leads to higher-quality wool. It’s what makes items just like the Övik Round-Neck Sweater a reduce above your typical wool pullover. It’s trendy and exceptionally delicate, and but its pure warmth regulation makes it a succesful midlayer for severe excursions.

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